The Hamptons
Production proposal · v2 · firm bid · Hot Juice Studios
Thursday, August 20, 2026
1 shoot day · 2 travel days · crew of four
1 shoot day · 2 travel days · crew of four
Hot Juice Studios will produce, direct, and shoot the Gap x Malbon Hamptons activation on Thursday, August 20, 2026, covering the welcome reception at Malbon SoHo, the jitney transit, and the full takeover at Southampton Golf Range.
Creative point of view, run of show, and shot list live in the working document shared with the Gap and Malbon teams. This is the commercial side.
| Wed Aug 19 | Travel day. Crew flies in, gear checked and built, van collected. Overnight in the city | travel |
| Thu Aug 20 | Shoot day. 10:30 AM crew call at Malbon SoHo through 7:00 PM wrap at Southampton. One 12 hour day. Overnight in the Hamptons | shoot |
| Fri Aug 21 | Travel day. Crew out. Post begins | travel |
The day starts in Manhattan and ends 95 miles east. Staying in the Hamptons on the 19th would mean driving 2.5 hours into the city at rush hour to make a 10:30 call. Staying in the city on the 20th would mean a 2.5 hour drive after a twelve hour day.
So it splits: city the night before, Hamptons the night of.
| Producer / Director | Marcus Murphy. Runs the day, directs, client and talent contact on the ground |
| DP + Photography | Justin Soto. Shoots the Gap stills list and the film. Doubling both roles rather than adding a fifth body. Covers the store, then rides one jitney |
| Camera + Lead Editor | Joe Huynh. Second camera, drone operator, and cutting live on site so assets move the same day |
| Third shooter | Justin’s regular. Shoots, wrangles and compresses media, runs ahead in the van |
Marcus, Joe, and the third shooter run ahead to the venue for details and drone. Justin covers the store and takes one jitney, agreed on the production call to hold our footprint to a single seat. All four converge from the 4pm arrival through wrap.
Justin covering both DP and photography removes a fifth crew member, along with their flight, bed, and day rate.
Photographer rate discounted. Camera, sound, media, and the edit station all absorbed on our side.
Production and payroll handling fee cut from our standard 20% down to 10%.
EP/CD travel and crew wardrobe absorbed, roughly $1,300 carried on our side.
| Same day | Photography. Cut on site and delivered through the day. Details, arrivals, outfits, the room, and a separated leadership set for comms. Carousel-ready before end of night |
| Same day | Story cuts. Quick, clean, lo-fi. Jake and the room, out in real time. Captured in partnership with the Malbon and Gap internal teams, assembled and finished by us |
| Next day | The recap film. Vertical, under a minute. Store to Southampton, the full journey, carried by the speeches |
| +3 days | Full retouched gallery, delivered by category |
| Ongoing | Archive. Everything tagged and re-cuttable |
Down from $17,899.20 to $15,853.90. Three changes, all real, none of which touch the crew, the shoot, or what lands on the day.
Post production reduced. Story content is now captured in partnership with the Malbon and Gap internal teams through the day. That means we are assembling and finishing story cuts rather than originating all of them, which is a genuine change in scope rather than a discount.
EP/CD travel absorbed. Marcus covers his own flight and room.
Crew wardrobe removed. Malbon is dressing the team.
| A · Pre-production and wrap labor | EP/CD and DP travel days | $2,200.00 |
| B · Shooting labor | Producer/EP, DP doubling photography, third shooter, payroll fringe | $4,888.00 |
| D · Location and travel | Crew air fares, lodging two nights, van and ground, crew meals | $3,367.00 |
| I · Equipment | Additional body, support, walkies, supplies, expendables | $700.00 |
| J · Media | Transcode, backup, drives | $300.00 |
| O · Post production labor | Recap film, story cut assembly, same-day photo edit | $2,500.00 |
| P · Editorial and finishing | Music library license. Color correction included | $75.00 |
| Subtotal | $14,030.00 | |
| Insurance, 3% | $420.90 | |
| Production and payroll handling fee, 10% (standard 20%) | $1,403.00 |
| Weather day | Not carried. An outdoor day at an outdoor venue |
| Re-shoots | Not included in another location or on another date |
| Permits | No location fees or permits. Access assumed through Gap, Malbon, and the venue |
| Retouching | No retouching fees carried |
| Talent | No talent, host, or appearance fees |
| Contingency | None carried on this bid |
| Overtime | Beyond the 12 hour window, billed at standard rates and agreed in advance |
NET 30 from invoice date. Checking the box below approves $15,853.90 and lets us lock crew, flights, van, and lodging now, at these rates. We’ll follow up with the agreement.
| From Gap | Photography shot list. Sets the finished deliverable count |
| From Malbon | Face sheet, line sheet, logos and graphic elements |
| From the venue | Drone altitude confirmation |
| On approval | Agreement and invoice issue same day. Crew, flights, van, and lodging lock immediately |